1. Brief

Sainsbury’s launched a nationwide dynamic digital OOH campaign, to continue to be front of mind throughout the longer summer days.

2. Response

Evening rail commuters around the UK saw live sunset data for their local area pulled in to key commuter facing Digital OOH sites, displaying a countdown of how long they had left until sunset. The campaign was displayed on large format digital screens across the UK’s busiest stations, such as London Waterloo, Manchester Piccadilly & Edinburgh Waverley. Dynamic content was managed through OpenLoop which analysed Met Office data and automated the geo-targeted playout to each individual screen.

3. Results

The Sainsbury’s Digital OOH campaign worked to keep Sainsbury’s summer campaign in line with consumer mindset, expanding the brand’s Living Well ethos into the frontline summer moment for Brits.

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