McDonald’s looked to promote its much loved McDonald’s Monopoly game. They wanted a dynamic data-driven campaign which could update creative and make each billboard relevant – no matter where it was, or what the conditions were.
The campaign’s revamped creative style used retro comic speech bubbles to announce “Winning feels as likely as getting caught in the rain without an umbrella” on a bad weather day, for example.
The data-driven campaign tapped into date, weather and prize data in order to update creative based on the real-time conditions experienced at each billboard. A live counter revealed the number of prizes claimed, with the added call to action to “Get peeling for that winning feeling.”
The campaign ran across portrait roadside and mall D6s from 21 March to 17 April 2018 and was used as an awareness generator for the popular McDonald’s Monopoly game.
It was delivered through OpenLoop to JCDecaux, Clear Channel & Signature Outdoor Networks.