1. Brief

Continue the campaign to hero ‘The Big Mac’, McDonald’s wanted an innovative, live, one-day digital OOH stunt.

2. Response

As people walked below the giant billboard situated on a busy London junction, tantalising ‘Thought Bubbles’ featuring McDonald’s flagship burger magically appeared above their heads and appeared to follow them along the high street. The digital activation used Grand Visual’s bespoke tech build to enable live interaction between a tablet device and the digital billboard and was controlled by on-site operators.

3. Results

McDonald’s posted a video of the event on their Social channels and reached over 2 million people.

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