Create a scalable digital OOH campaign based on Coca-Cola’s Share a Coke program for nine major cities in the US. Build an interactive experience that delivers personalization and engagement.
As part of a multi-phased campaign to make sharing a Coke easy and exciting, fans submitted their names and #ShareaCoke selfies to create bespoke Coca-Cola ads. Using OpenLoop, their names and photos were dynamically displayed on digital OOH screens in cities such as New York, LA and Chicago.
The dynamic digital OOH campaign personalized Coke’s campaign, bringing the faces of everyday people to billboards nationwide. OpenLoop managed the distribution of 1,206 UGC images across the country throughout the campaign period.