1. Brief
A series of special break through billboards were installed across 3 major cities.
![](https://grandvisual.com/wp-content/uploads/2023/05/Sainsburys_031218_162834_449438_SE11-4PW_0044-1-scaled.jpg)
2. Response
Multiple elements were taken from the artwork and recreated with larger than life 2D. We ran a quantitative study comparing those exposed to traditional OOH and those exposed to the special billboard.
![](https://grandvisual.com/wp-content/uploads/2023/05/Sainsburys_031218_162834_449438_SE11-4PW_0031-scaled.jpg)
3. Results
The results were incredibly powerful showing that audiences felt the use of special production made Sainsbury’s more innovative (65%) and exciting (67%).
- 15% Uplift in positive impressions
- 35% Uplift in purchase consideration
- 17% Uplift in consumer action.
![](https://grandvisual.com/wp-content/uploads/2023/05/Sainsburys_031218_162834_449438_SE11-4PW_0048-1-scaled.jpg)