1. Brief

Encourage users to feel and hear the power of the new Range Rover engine by interacting with digital units in airports around the country.

2. Response

The campaign ran on specially adapted Digital Eyelite screens and invited passers-by to “Push the pedal hear the engine.” When the pedal is pressed the engine roars, demonstrating the speed and thrill of the SUV’s Supercharged Engine to business travellers at airports around the country.

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