Proximity to Summer
McDonald’s wanted to promote McFlurry and take advantage of the summer weather with digital OOH.
The temperature activated campaign played on the idea that was far easier to get a McFlurry from the nearest McDonald’s restaurant then travel all the way to Mount Everest to cool down. OpenLoop integrated with the Met Office API feed, updating with relevant creative depending on if it was above or below 17 degrees. Creative supplied by Leo Burnett and distributed through OpenLoop lite to Media Owners.
The digital OOH campaign was deployed on 21 formats across 7 media owners and ran from the 21 August to 3 September.