June was a busy awards month for Grand Visual with wins across multiple categories at Cannes Lions, Outdoor Media Awards and the Creative Tech Awards. A total of ten awards across the board with Waitrose Spring and Age UK the most successful campaigns overall for the month.
Waitrose Spring was the standout winner at the Outdoor Media Awards, taking home The Innovation Award, and both the Grand Prix and People’s Choice. Additionally, it also collected a Bronze Media Lion at the Cannes Lions Festival. The campaign was an out of home media first, with live streamed content filmed at the brand’s dairy and free range hen farms, and distributed to digital screens in 9 cities across the UK.
Another big winner for June was Age UK, whose No One Should Have No One campaign scooped up a Gold and Silver Media Lion at Cannes Lions, and the Data Award at the OMAs. It was created to raise awareness by the charity about the plight of loneliness amongst older people, in particular over the festive period. The nationwide digital OOH campaign was a great example of smart linear delivering effective creative.
Our final winner at the OMAs was for start-up brand Tailster, which came away with the SME award. Working with Talon, Tailster targeted audiences at rail and tube stations close to green parks and spaces in London, Glasgow and Edinburgh. Using a tactical approach to OOH, they were able to successfully boost their brand awareness, more than doubling their online visits in London and Scotland.
Finally, at Campaign’s Creative Tech Awards Grand Visual received a Silver for Integrated Campaign of the year for UKTV Play and a Silver for International Technology Powered Campaign of the Year for Google Play, both delivered via OpenLoop.
Overall it was a very successful month for Grand Visual and our partners, and great to be recognised for our work.