Waitrose: Live Stream

In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK.

Featuring live streamed footage from the brand’s dairy and free range hen farms, the campaign highlighted the supermarkets focus on the quality of its products, as well as showcasing how well their animals are treated.

The live stream first appeared on JCDecaux’s Waterloo Motion and Ocean’s Eat Street sites, with the campaign expanding to encompass DEPs and Transvision screens across the country.

Details

Brand:

Waitrose

Agencies:

Adam&Eve DDB, MGOMD, Talon

Campaign Type:

Dynamic

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