Contextual OOH

Google Launches Data-Driven Roadside Campaign to Promote Google Pixel 2

Posted Tuesday 7/11/2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign uses location, audience, traffic, and moment specific data, to run contextual messaging across road, transit, and retail locations in a nationwide push…

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Turning Data Into Meaningful, Empowering Digital OOH Experiences

Posted Tuesday 10/01/2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media…

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