1. Brief

As part of its commitment to being carbon neutral by 2050, VW developed the ID.3, the world’s first fully electric car to be produced and delivered 100% Co2 neutral.

2. Response

Using air-purifying paint, we made our OOH as clean as the car. 5 murals across 3 nations actively removed pollution from the air.

3. Results

Once the launch ended, we left a clean air legacy by painting over the murals with white Airlitepaint to continue the job; removing a further 90.2g of NOx each day.

  • Featured in Daily Mail and The sun
  • Two Cannes lions awards amongst others
  • 2.5KG NOx pollutant removed
  • £110K Earned media value


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