1. Brief
As part of its commitment to being carbon neutral by 2050, VW developed the ID.3, the world’s first fully electric car to be produced and delivered 100% Co2 neutral.
2. Response
Using air-purifying paint, we made our OOH as clean as the car. 5 murals across 3 nations actively removed pollution from the air.
3. Results
Once the launch ended, we left a clean air legacy by painting over the murals with white Airlitepaint to continue the job; removing a further 90.2g of NOx each day.
- Featured in Daily Mail and The sun
- Two Cannes lions awards amongst others
- 2.5KG NOx pollutant removed
- £110K Earned media value
