A series of special break through billboards were installed across 3 major cities.
Multiple elements were taken from the artwork and recreated with larger than life 2D. We ran a quantitative study comparing those exposed to traditional OOH and those exposed to the special billboard.
The results were incredibly powerful showing that audiences felt the use of special production made Sainsbury’s more innovative (65%) and exciting (67%).
- 15% Uplift in positive impressions
- 35% Uplift in purchase consideration
- 17% Uplift in consumer action.