SOREL Footwear decided to promote their new Autumn/Winter range of footwear with a DOOH campaign that would incorporate their brand’s promise that, “you never know where your day will take you – but you know SOREL has your back every step of the way.”
With their promise in mind, we developed a dynamic campaign where the creative would respond and change based on time-of-day and weather feed from the Met Office API. As the weather conditions changed, the style of footwear on the creative was matched to these real-time conditions, assuring audiences that SOREL has the perfect footwear to prepare them for what the day brings. The real-time elements of the campaign were managed and delivered with OpenLoop.
The campaign ran across screens from the 8th – 21st October.