Google ran a real-time, destination-specific Digital OOH campaign to promote Google Voice – the voice-activated search tool for mobiles. The campaign played on regional accents and phonetically spelt various pronunciations of the same word. The activity ran across London Underground and Rail stations with copy tied to the destination of the next departing train. It aimed to demonstrate Google Voice’s superior voice activation software which understands anyone from anywhere regardless of accent.

Start Your Project_

If you would like to find out more about how we can help you achieve and amazing out-of-home activation our team are ready to talk…

Contact Our Team