Steve

How long have you been at GV for and what’s your role?
I’ve been at Grand Visual for just shy of a year, working as a Creative.

What’s your favourite GV campaign?
My favourite GV campaign is Sky Q Summons. Using Augmented Reality to create an interactive experience and allowing people to meet their favourite TV stars was awesome! Seeing the surprise on their faces really made all the hard work worth it!

If you weren’t in the Creative Team, would you rather be in the Finance Team or Operations?
I’d rather be in Operations … spreadsheets and I wouldn’t get along.

Would you rather hear the good news or the bad news first?
I’d rather hear the bad news first!

Would you rather live without the internet, or live without AC and heating?
I could live without AC and heating … watch me put four jumpers on as I find something to watch.

Jackie

How long have you been at GV for and what’s your role?
I’ve been at GV for 11 years and I’m the Finance Manager – or anything no-one else wants to do!

What’s your favourite GV campaign?
The Augmented Reality experience that we did for Angels.

If you weren’t in the Finance team, would you rather be in the Production Team or the Tech Team?
The Tech Team.

Would you rather be completely invisible for one day, or be able to fly for one day?
I’d rather be able to fly.

Would you rather be able to control fire or water?
Water!

Lisa

How long have you been with GV for and what’s your role?
I have been at GV for just over 4 years and I am the Head of Marketing.

What’s your favourite GV campaign?
My favourite GV campaign would probably be the Angels campaign which is a really old one – but was the first campaign that made me aware of who Grand Visual was.

If you weren’t in Marketing, would you rather be in Tech or Finance?
FINANCE!

Would you rather control Space or Time?
Mmmmm… time!

Would you rather hear the good news or the bad news first?
The bad news.

Ben P.

How long have you been with GV for and what’s your role?
I’ve been at GV for 2 and a half years and my current role is Client Services Director.

What’s your favourite GV campaign?
My favourite GV campaign is our recent campaign for SONY for Spider-Verse. It’s an awesome campaign that basically gave people the opportunity to enter into The Spider-Verse.

If you weren’t in Client Services, would you rather be in Creative or Production?
Definitely Creative.

Would you rather control Space or Time?
Time.

Would you rather be able to breathe underwater or fly through the air?
Definitely fly.

Every six years or so, the iconic Lynx deodorant can gets a redesign, so this June, saw the reveal of a brand new can design dubbed Polaris.

The launch of new “squound” (as in, both square, and round) design was accompanied by a linear digital out of home campaign that ran on digital escalator panels around London.

Creative featured the various iterations of the new can (Peace, Apollo, Dark Temptation, and Excite) amidst swirling light trails accompanied by the phrase “All new Lynx. Upgraded.”

The media agency was Kinetic, digital production was by Grand Visual, and the media owner is Exterion Media.

On 28th February, the creative talents behind the UK’s greatest outdoor ads of the past two years gathered at the Institute of Contemporary Arts to find out which campaigns had earned a place in the Campaign and Outdoor Media Centre’s prestigious Outdoor Hall of Fame.

Fourteen pieces of work were inducted into the Hall of Fame including ‘Angel Ambush’ our augmented reality campaign with Mindshare Invention for Unilever’s Lynx in 2011 – and the first digital ad to make it into the gallery.

The latest work to be selected as standard-bearers for outdoor creativity, were chosen by a public vote followed by consideration from a creative panel. The judging panel included: John Treacy, the executive creative director at Elvis; Peter Souter, the chairman and chief creative officer at TBWA\London; James Hilton, the co-founder and chief creative officer at AKQA; Mick Mahoney, the executive creative director at Havas Worldwide London; and Owen Lee, the executive creative director at Inferno.

To support the epic Lynx Apollo launch, ‘Astronaut Me’ is an interactive digital outdoor initiative that kicks off today on mall screens and digital bus shelters across the UK. The interactive installations allow boys (and girls) to put themselves in the creative as the hero astronaut accompanied by two Lynx girls.

All the pictures generated by the interactive bus shelters and mall screens will be posted to Lynx UK’s Facebook gallery where users can tag themselves and share with friends. The interactive app was built by Grand Visual with the studio shoot directed in partnership with Minds Eye Media, the UGC is delivered via OpenLoop, and the activity planned and booked by Mindshare and Kinetic.

The final part of the OOH campaign outreach starts next month and will include a Lynx ‘Space Academy’ shuttle travelling to the Westfield London plus digital activity that allows consumers to use their mobile phones to post their face onto a giant inflatable astronaut. More on this nearer the time!