Grand Visual’s partnership with the charity Missing People and the Outdoor Media Centre which delivers weekly appeals for missing people to digital billboards across the UK, has been highly commended at this years BIMA awards held at One Mayfair on 12th September 2013.
The highly coveted BIMA Awards celebrate the best work on the British digital scene. The Missing People Weekly Appeals campaign was recognised by the judges in the category ‘Public Life’ which champions innovative projects or campaigns for public bodies or the public good. The Weekly Appeals help to reunite missing people with their loved ones using digital outdoor media space donated by the outdoor media industry.
Grand Visual’s Open Loop technology has enabled the Missing People charity to update digital billboard appeals instantly at the touch of a button and also to regionalise their search so that the media is used more effectively with multiple searches running simultaneously. So far the campaign has helped to find 78 people as well as building awareness about the charity’s work and being a source of comfort to those families still searching for loved ones.
Missing People Chief Executive Jo Youle said:
“This partnership has been very powerful in helping us to support families by showing them that everything possible is being done to find their missing loved one, and has helped us bring people home safely.
“We’re so lucky to have this medium available to us. Our partners’ expertise and resources are invaluable and the ongoing donation of advertising space, from a variety of media owners across the UK, is still astounding.”
Watch the campaign video here