Missing People Weekly Appeals

In July 2012, the Outdoor Media Centre, the charity Missing People and Grand Visual, initiated the biggest digital billboard campaign in British history. Launched by Kate McCann in her first official role as Ambassador of the charity, the unprecedented campaign saw a network of billboards publicise individual missing appeals across the UK. The campaign later became regionalised allowing the charity to target those areas closest to the individual’s hometown or last known whereabouts. Appeals are delivered via OpenLoop and to date (February 2015) the campaign has helped to find 220 Missing People.

Details

Brand:

Missing People

Agencies:

OMC, Grand Visual

Campaign Type:

Dynamic

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