Data

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Posted Tuesday 7/11/2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers to visit their nearest McDonald’s restaurant. The nationwide campaign reacts to the speed of traffic at each location…

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Google Launches Data-Driven Roadside Campaign to Promote Google Pixel 2

Posted Tuesday 7/11/2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign uses location, audience, traffic, and moment specific data, to run contextual messaging across road, transit, and retail locations in a nationwide push…

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GV Highlights from #AWEurope 2017

Posted Thursday 30/03/2017

Last week Advertising Week Europe descended upon London for its 5th year. The event brings together an estimated 30,000 people from the advertising industry, attending 160 events held throughout the week. A few of us from Grand Visual made our…

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Virgin Trains Launches Innovative Data-Driven DOOH

Posted Wednesday 1/02/2017

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local…

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Advertising Week NYC 2016

Posted Monday 3/10/2016

Last week, Advertising Week celebrated its 13th Annual gathering in New York City. With over 250 sessions held across nine different venues, it’s safe to say that plenty of different conversations developed throughout the week. Nonetheless, a general sentiment for…

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Data, Technology & Creativity: Advertising Week Europe

Posted Thursday 28/04/2016

Now in its fourth year, Advertising Week Europe is the event where people from across all areas of advertising come together. At first glance, the four-day agenda can seem daunting but key themes emerged as the week progressed. Data, Data…

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