Perry the Platy-Bus on Tour

Popular cartoon duo Phineas and Ferb took to the road this summer with Perry the Platy-bus, a touring airstream with supporting screen. As part of the tour to 6 cities in 5 weeks, Grand Visual developed an engaging experience to allow kids to virtually interact with the show’s main characters.  Photos were automatically uploaded to theplatybus.com, where guests could share them via Facebook and Twitter. 150,000 people viewed stories in their Facebook news feeds during the campaign period.

Details

Brand:

Disney

Agencies:

Direct

Campaign Type:

Interactive, Experiential

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