Disney Parks Enchanted Moments

On Valentine’s Day, Disney Parks brought the romance of New FantasyLand to Times Square in an interactive campaign which ran on Disney Store’s Times Square Spectacular. The 2,250 square foot screen featured passers-by in romantic embraces and each ‘Enchanted Moment’ was captured in an online photo gallery where participants could download and share with friends and family online.  Grand Visual built and managed the entire process from start to finish.

Details

Brand:

Disney

Agencies:

Direct

Campaign Type:

Interactive, Experiential

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