To promote the all-new Volvo V40 an interactive campaign was devised to allow consumers to personalise their own V40 car model. Touch-screen 6 sheets allowed participants to select the colour, alloys, interior and driving mode of their car before revealing their personalised V40 model along with their personality profile based on their choices. Completed entries were then debuted on digital screens in UK rail stations and featured the participant’s name alongside their individually designed V40 car. Dynamic content delivery was via OpenLoop.