Volvic Juiced Launch Digital OOH Game
This week Volvic juiced launched an interactive game on the large format Bluewater Showcase interactive digital screen. Created by Kinetic Fuel, Frank PR and Grand Visual, with creative direction from Y&R, the game encouraged shoppers to “Get Juiced for the chance to win refreshing prizes!”
Grand Visual provided tech-build and interactive production for the bespoke campaign which uses a laser touch system to make use of the full length of the screen surface. The game challenges shoppers to squash as many falling apples as possible in 60 seconds and each fruit splat fills up an on-screen bottle with tasty apple juice. There are three levels of difficulty help to keep participants engaged and at random times during the day special bonus games will allow lucky players to win bigger prizes. Players are also rewarded with a refreshing bottle of Volvic Juiced post-game.