TSB Campaign Takes to DOOH
Grand Visual produced localised, tactical creative to support the launch of TSB’s 555, a new offer that will provide Classic Plus customers with added ‘plusness’ when it comes to their everyday banking.
The large DOOH campaign consisted of 132 files trafficked through FileDrive, across 9 different formats. The creative was localised and tactically scheduled throughout the day ensuring creative was always relevant. The morning creative features friends in a coffee shop, in the afternoon it shows friends shopping and in the evening a couple out for dinner.
The TSB 555 campaign is a great example of a brand embracing the capabilities of DOOH to deliver contextual messages, resulting in greater relevance, impact and driving greater ROI.
Grand Visual produced the creative which played out across Clear Channel’s AdShel network and Exterion’s London Underground Network, and was live from the 14th March for two weeks.