Volkswagen and Zipcar’s dynamic DOOH campaign launched this month promoting their new partnership. Throughout July, Zipcar and Volkswagen are offering Golf GTE plug in hybrids across London, allowing city goers to experience sustainable city driving, without the complication of car ownership.

Produced by Grand Visual and delivered through OpenLoop, this agile and reactive campaign delivers messages targeted to the location of each screen. Copy provides live updates on traffic, weather and any other events that may affect journey times. Through the use of real-time messaging at a local level, the ZipWagen campaign harnessed the context effect to increase effectiveness.

Created by Adam & Eve DDB, the campaign was planned and booked by MediaCom and was live from July 4-17th on Clear Channel, JCDecaux, Outdoor Plus and Storm Digital networks across London.