London Bikeathon

Grand Visual has produced a campaign for The London Bikeathon 2013, a charity sporting event in aid of Leukaemia & Lymphoma Research. The event, now in its 16th year, takes place on Sunday 15 September, when over 7,000 cyclists will cycle one of three routes in and around London with the aim of raising £750,000 pounds to help improve the survival and quality of life of blood cancer patients. The campaign runs on CBS Outdoor LCD screens and Ocean Outdoor’s large format screens in London.