To promote the arrival of Game of Thrones – Season 3, on DVD and Blu-Ray, HBO launched a Digital Out of Home campaign targeting Rail and Underground commuters across London. The campaign announced “The War has Just Begun” in three separate subtle motion executions, each focused on one of the main characters Danaerys, Joffrey and Tyrion.


Grand Visual produced the campaign for the epic TV series which featured pack shots, price points, social channels and retails partners alongside the battle worn main characters. The campaign was booked by PHD and began on the 17th February a week before the box set hit stores.