Tactical DOOH Used to Promote Top Shop’s Playland June 11, 2015 | Linear

Last weekend Top Shop transformed their store into a giant playland complete with a huge inflatable store frontage and a giant arcade claw that filled the entire store window. As part of the promotion, Grand Visual produced a fun and tactical DOOH campaign, for the Exterion DEP’s at Oxford Circus Tube Station.

The fun playland creative featured the details of the promotion and directed commuters up the escalators and towards the store entrance on Oxford Street.

From Friday 29 May until Sunday 31 May, shoppers could get involved in a series of activities including a Zoltar ‘fortune teller’ who read the ‘fashion future’, Pac Man and a Penny Pusher fairground games. The store also gave away Slush Puppies, popcorn, candy floss and ice cream sandwiches as part of the promotion.

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