Samsung Enhance Launch of Galaxy S6 & S6 Edge Phone with DOOH
To promote the imminent launch of Samsung’s Galaxy S6 and S6 Edge phones, Rapport & Cheil have enlisted Grand Visual to produce a dynamic DOOH campaign to highlight positive social media engagement with the brand and product.
Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens.
The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks.