Rocky Wins OOH Category at BTAA
The multi panel digital outdoor campaign for Rocky Balboa has won the Out-of-home Moving Advertising Award at this year’s British Television Advertising Awards. Sponsored by CBS Outdoor the award recognises the best OOH commercial by a British agency.
The campaign, which creatively mimics the iconic film sequence where Rocky runs up the stairs of the Philadelphia Museum of Art during one of his punishing training regimes, ran on CBS Outdoors’ Digital Escalator Panels. The sequence took 11 separate panel executions and gives the impression that the boxing legend is running up the escalators alongside London’s commuters.
This campaign also won the digital category at the Campaign Poster Awards 2007.