OpenLoop Powers Crowd-sourced DOOH Campaign for Bulmers

Bulmers has launched a Digital OOH campaign which uses OpenLoop to deliver tweets directly to screens in pubs, bars and shopping malls. The twitter enabled digital posters crowd-source regional audiences to ask how they will begin the weekend and promotes the hashtag #Beginwithabulmers to tweet their answers to.

The campaign was initiated by Starcom MediaVest with adam&eveDDB and produced by Grand Visual. A regional call to action asks London and Manchester audiences to tweet about their weekend plans and the creative displays the tweets alongside product shots of the brands two new cider variants – black cherry and red grape.