Today, Grand Visual launches OpenLoop – the new Digital Out of Home campaign management dashboard that facilitates dynamic, real-time, responsive campaigns across multiple networks and markets. OpenLoop enables brands and their agencies to centrally control content and publish to multiple networks as the campaign demands.
Until now, OpenLoop has been in beta format as an in-house management tool for Grand Visual clients such as Nike, IBM, ITV and Amex. But as demand for responsive and dynamic Digital Out of Home campaigns has grown – Grand Visual has launched its innovative campaign management software as an independent online dashboard.
Now anyone can plan and execute campaigns large, multi-format and dynamic digital out of home campaigns using OpenLoop. OpenLoop is fully integrated with all major digital outdoor formats in the UK and enables users to update campaigns in real-time, modifying images, text, video, RSS and social media feeds instantly.
Now digital OOH can really deliver on one of its key selling points – its ability to react in real-time with relevant copy to a broadcast audience.