Missing People, an independent charity which offers a lifeline when someone disappears, has launched a new campaign to raise awareness about their new Europe wide phone number- 116 000.
BBH created a short film which was launched at Downing Street reception hosted by the Home Secretary Theresa May on 23rd May. The film starts airing in cinemas and on MTV from Friday 25th May – to coincide with International Missing Children’s Day.
The film is being supported by a digital out-of-home campaign featuring two executions which explore the disconnect between a young boy who is struggling to call home and a mother who is desperately awaiting his call. Missing People is the point of connection with the number 116 000 appearing on screen with the message: “A lifeline when people go missing.”
This digital outdoor work was developed by Grand Visual using assets from the cinema, TV and print work. The campaign is coordinated by the Outdoor Media Centre and runs across 20 different digital outdoor formats nationally from 25th May.