Microsoft has launched the UK’s biggest ever interactive digital OOH campaign, allowing consumers to configure their personal Windows Phone Start screens through interactive touch screens. The personalised screens then form the creative for Microsoft’s national broadcast campaign – spanning almost 450 screens across the country.
24 interactive screens, in shopping malls and cinemas across the UK, invite participants’ to upload their photo, first name and style preferences, completely personalising the consumer experience and the overall campaign.
All personalised phone submissions then populate the wider DOOH campaign running nationally across the tube, shopping malls, cinemas, rail stations including D6s and Transvision, as well as landmark digital sites such as Birmingham New Street, Manchester Hacienda and Westfield Shepherds Bush.
Photos of each personalised ad in-situ are then posted to the Windows Phone UK Facebook page where participants are encouraged to tag and share their ‘moment of fame’ socially