Man Utd has partnered with Google in a new digital competition to give football fans the chance to appear pitch-side at Old Trafford on digital screens. Using Google+ Hangouts, selected fans will have their live video streams shown on the digital pitch-side hoardings during the United vs Liverpool match on 16 March. The initiative will give international fans the opportunity to sit in on match alongside the 75,000 physical fans present.
“Front Row” aims to inspire fans of the football team around the world to get involved and share their commitment to the team on Google+, using the hashtag #MUFrontRow for their chance to be featured on the perimeter video displays on the day. A handful of the best will be invited to participate in the real event, and will receive a professional photograph of their appearance and an official welcome in front of United’s 2m Google+ followers.
Adam & Eve/DDB helped to devise the campaign, Grand Visual provided production and technical build and Essence was the media agency.