Lurpak Initiates Tasty New DOOH Campaign
This month Lurpak began a mouth-watering DOOH campaign to promote their new Cook’s Range, one of the biggest launches in the brand’s history. The activity ran across Rail, Roadside, Underground and Tesco screens and played as a domination on JCDecaux’s Motion@Waterloo screen alongside experiential cooking events.
Created by Wieden & Kennedy, Grand Visual delivered digital production for the nationwide linear campaign and also animated print assets for the Motion@Waterloo domination which ran from 24-26th April. The campaign was planned and bought by Carat and Posterscope and supported by TV, digital and in-store activities. Following the London launch, the campaign will roll out at other stations across the UK, including Manchester, Leeds and Glasgow.