JCDecaux Creates Christmas Idents for E-motion

JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.

The Christmas ident uses a traditional festive colour palette with gold and red baubles rolling across a background of green. The Christmas baubles cascade across all 9 screens in a continuous motion meeting in the central screen to display the message, “Merry Christmas from JCDecaux and Euston Station.”

The nine 10 second executions that make up the piece were created in a 3D environment to simulate the actual screen configuration and allow the action to be timed precisely across all screens and relative perspectives. The execution demonstrates the scale and impact of the e-motion canvas by delivering an immersive experience which surrounds the audience on three sides of the concourse.