This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
The DOOH creative includes two specially shot spots entitled Painter and Baby. The Painter spot features a young man happily painting a floor before realising he has painted himself into a corner. The Baby creative shows a father vainly trying to get his crying baby to sleep before realising that he has no choice but to sit by the cot. In both spots, a mobile device with ITV Player offers a way to while away the time.
The online campaign featured takeovers and banners on sites such as MSN.com, TVGuide.com, Mail Online, and IMDb.com, amongst others. The digital out-of-home creative ran on Transvision, XTP, D6, Access Manchester, the Birmingham Bullring, and the Liverpool Media Wall formats. Grand Visual provided consultancy on the DOOH shoot and produced and trafficked the online assets.