Dynamic Campaign Gets Commuters on Stream Train for Virgin Media
Virgin Media’s latest dynamic campaign keeps commuters across the UK up to date on the most popular TV shows from the night before and in the process promoting its streaming services.
The dynamic campaign uses OpenLoop to combine real-life viewing data from last nights most popular programs along with Virgin’s iconic animal characters. The iconic Virgin creative reminds commuters that they can ‘get on the stream train’ with messages like ‘Last Night, 235,000 Night Owls streamed Goggle Box’
The dynamic campaign was planned booked by Talon Outdoor and will appear across JCDecaux, Clear Channel and Exterion Media networks running for four weeks from the 18th of May, 2015.