The latest UK Out of Home revenue figures, collated by PwC and released by Outsmart this week show that OOH is in great health. Not only did OOH show 5.3% year on year growth, but digital OOH has performed particularly well, growing 17.9% year on year.
Digital OOH accounted for 47% of total OOH spend in Q1, 2018, due to the incredible investment and dedication from Media Owners across the UK. Including LinkUK installing new units across the country, and Clear Channel expanding it’s Adshel network and replacing old phone boxes with new smart alternatives.
The result of this investment means that digital OOH is now capable of achieving 60% weekly cover of UK adults aged over 16 years. This is an amazing figure – a 37% increase from the same time in 2017.
We have certainly seen evidence of this growth at Grand Visual, in the variety of campaigns that come through our doors. And not just in the UK, we are seeing the global growth of digital OOH with increasing demands & format varieties on our international campaigns.
Our work for Warner Bros is a great example of digital OOH’s international growth. We are continually delivering to more countries, a wider variety of formats, specialist screens and interesting environments. Including this recent project in Sweden, for Ready Player One.
Justin Cochrane, Chair of Outsmart, comments:
“This is a great start to the year and shows both Classic and Digital Out of Home continues to offer the trust and creative flexibility that advertisers demand.”
We couldn’t agree more and are excited to see what the rest of year brings.