Budweiser: This Stage is Yours to Take Wins Bronze Media Lion at Cannes
We are thrilled to announce that our collaboration with FCB New York on an experiential campaign for Budweiser has received a Bronze Media Lion at the Cannes Lions International Festival of Creativity 2023.
The campaign was honoured in the Media, Culture & Context > Social Behaviour & Cultural Insight category. The Cannes Lions Awards have been celebrating outstanding creativity since 1954, and we are proud to be recognised among the best in the industry.
Earlier on in the year, women and non-binary musicians were denied an opportunity for greatness after The BRITs combined their awards for best male and women artists into a gender-neutral category, but only nominated male artists.
Budweiser’s brand platform is “Greatness Is Yours to Take,” so we gave rising women and non-binary artists the opportunity that the BRITs denied them, using our OOH ad space. We turned a Bud billboard into a concert stage where artists could perform in front of music’s biggest names.
As a result, social views for Budweiser rose 1,300%, while social conversation and social impressions in the U.K. grew 102% and 125%, respectively. All conversation about our groundbreaking concert earned a 100% positive social sentiment score. Celebrities and record executives at the BRITs watched our artists’ performances in awe. Kobalt Music, a record label, even signed one of our artists, Mychelle, to a deal.
We are so proud to have collaborated on this incredible experiential campaign with FCB New York for the fantastic team at Budweiser.
Want to see it for yourself? Please click here and enjoy!