To celebrate the return of being back on the road after a long period of restricted travel, The AA has parodied a famous ad for electronics brand Maxwell as the UK eases out of lockdown.
Created by Adam & Eve/DDB and produced by Grand Visual, the OOH campaign creative features Tukker the dog, sitting with the wind its hair to replicate the freedom of sticking its head out of a moving car.
The large format DOOH campaign will play out nationally on JCDecaux and Ocean Outdoor sites, and will feature a contextual shout out to each city it runs in.
The OOH element will run as part of a wider campaign alongside television, digital and radio, as well as a partnership with Spotify on sponsored road trip playlists.
Produced by Grand Visual, with planning and buying by Goodstuff and Talon Outdoor, the campaign will run from 20th July to 2nd August 2020.