1. Brief
Google wanted to launch an innovative campaign that would amplify the relevance and accessibility of its new live TV subscription service, YouTube TV.
2. Response
Produced by Grand Visual, the campaign creative used a range of data triggers to propose different contextual benefits of using the service dependant on the location. For example, for slow-moving traffic during rush hour in Philadelphia, the roadside billboards proposed ‘Finally, live TV for ‘are we there yet?’
The campaign’s live data triggers were managed and delivered with OpenLoop. OpenLoop analyzed the data feeds, including weather, and automated the creative playout to media owners.
3. Results
The multi-market, digital OOH campaign was deployed across 430 screens and 8 different media owners until June 18th 2017. The creative was spread across large cities including New York City, Los Angeles and Chicago.
