1. Brief
Announce the forthcoming game release of Sunset Overdrive simultaneously in 3 territories using some amazing Creative Technology.
2. Response
Augmented Reality system built into three different locations in the US, UK and Australia. The concept transformed ad units into a window to an augmented world with content overlaid into regular city street scenes.
We tailored executions for various shapes and sizes of screens, developed a bespoke application build, with depth mapped scenes and bespoke content overlays from 3D and 2D assets. All delivered in three territories simultaneously.
