1. Brief

Announce the forthcoming game release of Sunset Overdrive simultaneously in 3 territories using some amazing Creative Technology.

2. Response

Augmented Reality system built into three different locations in the US, UK and Australia. The concept transformed ad units into a window to an augmented world with content overlaid into regular city street scenes.

We tailored executions for various shapes and sizes of screens, developed a bespoke application build, with depth mapped scenes and bespoke content overlays from 3D and 2D assets. All delivered in three territories simultaneously.

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If you would like to find out more about how we can help you achieve and amazing out-of-home activation our team are ready to talk…

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