1. Brief
Leveraging the ATL campaign featuring James Corden and Holly Willoughby, showcase how easy it is to personalise your home screen on Windows Mobile 8.
2. Response
This people-powered campaign was designed to show how the Windows Phone is unique to each user. By enticing consumers to interact with the advert, we turned them into “everyday celebrities,” featuring in the UK’s largest interactive DOOH advertising campaign.
3. Results
The campaign delivered breaking news stories on 2,800 screens across rail, underground and petrol station environments reaching 3.2 million people per day.
