How we did it
On March 4th, Worcester became the epicenter of a nationwide crisp frenzy as Walkers reintroduced its Worcester Sauce flavoured crisps, exclusively in the city. Fans from across the UK, some traveling from as far as Glasgow, queued outside Charlie’s Convenience Store, the world’s only stockist.
To mark the occasion, Walkers partnered with Lea & Perrins to make the crisps even more Worcestershire-y. Demand skyrocketed, and Worcester was transformed into a sea of purple. A giant six-metre crisp packet floated down the River Severn, mobile billboards roamed the streets, and beer mats, sandwich boards, and digital screens in pubs spread the word.
