How we did it
To keep Walkers at the heart of the football conversation, we used dynamic creative to turn OOH into a live, reactive channel.
The campaign used real-time football data, including match results, upcoming fixtures and countdowns, alongside location targeting to deliver relevant messages to fans in the moment.
By adapting the creative to what was happening around them, Walkers could stay connected to the action and make every OOH impression feel timely, relevant and part of the conversation.
