How we did it
As part of its “Let your summer side out” campaign, Waitrose & Partners created two impactful special builds in London, featuring a giant kebab skewer bursting through billboards in Camden and Westfield White City.
The installations were designed to break through the noise of traditional summer advertising and encourage spontaneity in seasonal eating. The creative played on the playful idea that “anything is a kebab if you put a skewer through it,” aligning with the campaign’s message of embracing relaxed, flexible mealtimes during summer.
