How we did it
Waitrose has taken its new lower prices to the streets of London with a series of special-build OOH installations. Giant Waitrose shopping bags spill over with everyday favourites like bananas, lettuce and pasta, a playful way of showing that lower prices don’t mean compromising on quality.
The builds went live at Westfield White City, Canary Wharf’s Aspen Way and Old Brompton Road across September and October.
