1. Brief
Design an OOH campaign to increase voter registration and encourage people to vote in the Presidential election in November.
2. Response
The OOH ads which encouraged engagement and directing viewers to VoteToCount.com where they could access their state’s voter registration pages. An interactive label generator allowed visitors to choose their own labels, it showcased what they valued and believed, and shared on social media.
3. Results
During the last election, the Vote to Count campaign did two things. It helped to increase voter registration – which exceeded 200 million for the first time in history – and it showed how OOH drives digital engagement. This award-winning campaign generated 12 million online interactions.
