Unbelievable Bus Shelter
Create a digital OOH campaign leveraging Pepsi Max’s ‘Live For Now’ brand message. Bringing the ‘Unbelievable’ nature of the drink to life using innovation and creativity.
We developed an AR experience that transformed a bus shelter display into a window that augmented unbelievable scenarios into the real world. Bespoke 2D and 3D assets were realistically composited into a live feed of the street ahead using depth mapping. Unsuspecting commuters and passersby were surprised with a giant laser-shooting robot, a fiery incoming asteroid, a manhole with tentacles emerging and more! The resulting footage captured on day one of the campaign was turned into a social film for Pepsi to feed out to the online community.
The campaign was a runaway success garnering over 10 million views! There was a PR frenzy with news coverage in Brazil and Australia, reaching over 385 million people. Sales for Pepsi Max were up 35% YoY for the month the creative was live. The Pepsi Max campaign has also been recognised with over 20 awards, including a Bronze Outdoor Lion.